Basic Data Selection Tutorial

Where to begin with your data selection? First let’s ask some basic questions about your campaign and your target audience.

1. How do you intend to contact your target audience?

E.g. Mail promotion, Telemarketing, Fax or Email promotion.

2. Must your target audience be in a particular industry or industries?

E.g. Construction, Insurance, Government.

Broad Industry Codes

01	Agriculture	11	Insurance
02	Mining	12	Property
03	Construction	13	Other Financial Intermediaries
04	Manufacturing	14	Hospitality
05	Transport	15	Professional Services
06	Communications	16	Business Services
07	Utilities (Electricity/Gas/Water/Sanitation)	17	Consumer Services
08	Wholesale / Distribution	18	Government
09	Retail	19	Importers
10	Banking & Finance	20	Exporters

Download IncNet’s Broad Industry Codes as a PDF.

Need very specific segments within Industries? Download IncNet’s Industry Keyword List, with over 300 keywords.

3. Who is the contact you wish to reach? What job title or job function is your prospect decisionmaker likely to have?

E.g. Finance Manager, Product Manager.

Job Folder Codes

Senior Management & PA’s
CEO	Chief Executive Officer		DIR	Director
CHM	Chairperson		PNR	Partner
CT	Corporate Treasurer		SEC	Executive Secretary
CYS	Company Secretary		SMG	Senior Management
DGM	Division General Manager		SPS	Senior Public Servant
Status Folders
FIN	Financial Decision Maker		MDM	Marketing Decision Maker
HR	Human Resources Decision Maker		OPS	Operations Decision Maker
ITM	IT Decision Maker		SSM	Senior Sales Decision Maker
LOG	Logistics Decision Maker
Other Folders
ACC		Accountant	LEG	Legal Manager
ACD		Academic	MFG	Manufacturing Manager
ADM		Administration Manager	MGR	Manager
AUD		Auditor	MNT	Maintenance Manager
BDM		Business Development Manager	OFF	Office Manager
BRK		Broker	OHS	Occupational Health & Safety Manager
CCM		Call Centre Manager	OTH	Unclassified Personnel
CM		Creative Manager	PAY	Payroll Officer / Manager
CON		Consultant	PCH	Purchasing Manager
CRD		Credit Manager	PCY	Policy Manager
CRM		Customer Relationship Management	PLN	Planning Manager
CRT		Contract Manager	PRJ	Project Manager
CS		Customer Services Manager	PRM	Public Relations Manager
EDT		Editor / Journalist / Writer	PTY	Property Manager
ENG		Engineer	QAM	Quality Assurance Decision Maker
ENV		Environment Manager	R&D	Research & Development Manager
EVT		Events Manager	RSK	(Financial) Risk Manager
EXP		Export / Import Manager	SOL	Solicitor
FBV		Food & Beverage Manager	SUP	Superannuation Manager
FLEET		Fleet Manager	TAX	Tax Manager
FMM		Fund & Money Manager	TCH	Technical Manager
IAV		Investment Adviser	TEL	Telecommunications Manager
KNW		Knowledge Manager	WEB	Web Masters & Website Developer
LBY		Corporate Librarian

Download IncNet Job Folder List and Broad Industry Codes as a PDF.

4. Submit a project brief