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The IncNet data quality team has taken a well earned break for Christmas and New Year, following a record year of reviewing, updating and researching the key corporate segment - the top companies, organisations and decisionmakers which make up the IncNet database.
2011 was a year in which we enjoyed our highest ever file quality productivity, thanks to the diligence of our team and the effectiveness of our systems. During the year we added, deleted or updated 224,703 contacts, which is an increase of 23.1% over the previous year.
2012 has already started with a bang, with customers looking for lists for new year campaigns and fresh, high quality, validated data will be critical for success. And, as ever, good quality data lifts response rates, enables accurate targeting and reduces waste – and reinforces a positive brand image.
A short pause for the holiday season and now we’re back into it!
Here are the detailed numbers for the full 2011 year:
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