Reaching the Fleet Manager

Is there ever such a person?

Many companies operate fleets of vehicles or equipment, but there are relatively few individuals within them who bear the actual title Fleet Manager. Most often the fleet decision maker – the person you want to reach - is in a finance or admin role and has a title to match.

The Fleet Manager is a good illustration of the differences between a person’s actual title and their decision making function(s) within a company. If you select only people with the title Marketing Manager in a list you may miss out on identified marketing decision makers with other titles, such as Commercial Manager. To cater for this IncNet long ago developed its range of job folder codes, enabling marketers to accurately target the functional decision maker within a company, whatever that person’s actual title is.

Identifying and maintaining a person’s job function(s) and job title with the highest level of accuracy takes continuous, dedicated painstaking research – an investment which continues to give IncNet a clear edge.

Need help with your data selection? Click here for the Basic Data Selection Tutorial.