History

The IncNet story began in 1989 with a list of senior marketing decision makers

IncNet commenced business in 1989 with a database of senior marketing decision makers, created to meet a demand in the Australian marketplace for accurate lists of relevant contacts for business to business direct mailings.

At that time direct marketers in Australia were frustrated by a lack of good lists for business mailing and telemarketing campaigns. Much direct mail was wasted by being sent to the wrong person. Often the only available contact name in a major company was the CEO, and this individual would be sent a continuous stream of irrelevant mailing pieces, most of which would be weeded out or thrown straight into the bin.

In addition, the available lists were poorly maintained and data quality standards were low. Unacceptable volumes of dead mail reduced campaign effectiveness, increased irritation amongst recipients, gave direct mail a “junk mail” image, and inhibited the growth of direct marketing.

This lack of choice and the low standard of available data created an opportunity for a specialist marketing database creator prepared to invest in quality and ongoing research.

IncNet’s Success

The success of the first IncNet list encouraged the development of further decision maker categories, and the extension of company research from major organizations down the size scale into medium enterprises. As the IncNet database grew in depth and complexity, a unique job folder system was developed to enable effective targeting of relevant decisionmakers within corporate structures. In addition, IncNet’s propriety Industry Code/keyword system was created to facilitate industry segmentation at the most granular level.  These systems continue to develop and keep pace with the changes within company management categories and industry segments.

Now, 20 years on, the IncNet database has grown to nearly 50,000 organizations from Australia and New Zealand, with 230,000 contacts and decision makers available for selection.

The data quality maintenance method known as the IncNet model is based on a programme of continuous and diligent research, and this remains the core competency of the IncNet business today. Each week our data quality team researches thousands of business records, updating, amending, adding and deleting  names, titles, industry codes, addresses, telephone and fax numbers, employee numbers, revenue and other vital details. We are proud of the effort we put into this vital function and we publish our updating statistics each month on this site and in our customer newsletter.

Investment in Quality

Our investment in data quality is reflected in the successes achieved by our customers. IncNet is now used by virtually every significant business to business marketer in Australia and New Zealand, and has long been the first choice for marketers of high value products and services.

In addition, IncNet is the official list of choice for ADMA, the Australian Direct Marketing Association.

IncNet Products
  • b2b Marketing Lists - Reach decision-makers in the largest 50,000 companies and organisations in Australia and New Zealand.
  • IncNet Online - Access over 50,000 organizations and 230,000 key decision makers online in your own time.
  • Data Works - Business data is dynamic and ever changing and we can help keep your database up to date.
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