Is your database as clean as it should be? Are the addresses, telephone numbers and contacts constantly verified and updated?
Data-driven marketing dominates the marketing landscape yet many B2B marketers are hampered by incomplete or out of date data resources.
The first step is to get the data right – and IncNet works closely with marketers to leverage its updating and research activity into quality improvement in clients’ data.
In the process IncNet and client data records are matched together, addresses and telephone numbers are updated and corrected, contacts are validated, corrected or flagged as defunct, and data gaps are populated as required.