Activities like profiling and propensity modelling enable clients to gain valuable insights into existing customers, and help identify opportunities and drive new customer acquisition.
IncNet works with clients to uncover these opportunities, by quantifying market size, current penetration, and prospect identification.
By comparing their customer data to the IncNet universe, clients can see where the opportunities lie in the segments with highest potential value, whether defined by industry, company size or geography or any relevant firmographic mix.
IncNet will then supply data on these top prospects to support client campaign activities. Because each prospect has been so accurately qualified, new business opportunities can be aligned to the most appropriate sales channel, thereby maximizing sales effectiveness and marketing ROI.