Overview

Most companies don’t have just one database, they have multiple data silos. One for Sales, one for Marketing, a few more here and there for specific campaigns or projects.

In the end, you realize that there are duplicate records within the data silos. It’s difficult to determine which has been updated or how many times the customer or prospect has been contacted. It is impossible to get any accurate analysis from your database.

To top it all off, there is the daunting task of reconciling all these data silos, de-duping and updating all those records.

Let Us Help

Over the years, IncNet has accumulated a wealth of experience in restoring and optimising prospect and customer lists, commissioned by companies such as American Express and Autodesk.

The Process

Databases vary in size and structure, however the basics of restoration and optimisation is similar.

1. De-duplication - merging and removing duplicate records within the database.
2. Data Verification - the customer/prospect database is matched against the IncNet database as verification that the record is up-to-date.
3. Data Append - Augmenting the customer/prospect database to give your data more depth.
4. Data Analysis - Find out how your list stacks up against IncNet’s Business Database.

For more information about how IncNet can optimise your customer or prospect list(s), please contact us for a free quote.