Clean data is the starting point, and from there IncNet firmographic elements can be added into client databases to drive segmentation and customer profiling.
IncNet has a long list of fields which can be added to client customer records – number of employees, revenue and industry are the most common examples.
Marketers already have transactional information on their customers – how much they spend, how frequently, and the product or service purchased. But often they do not know a customer’s size by revenue or employees, or the Industry categories or segments or verticals in which they operate.
Building up a mix of transactional and firmographic information enables clients to profile their customers in a variety of useful ways. These range from straightforward portfolio analysis through to lead scoring and complex propensity modelling.
IncNet has lengthy experience working with customers on such projects, most particularly in the IT and Financial Services segments.