In March 2016 IncNet acquired MarketBase from Fairfax Media.
Highly respected for more than 20 years, MarketBase is a database focused on the top 9,000 ANZ companies and organisations, and is rich in:
- ‘C’ level contacts across key functions
- Detailed IT infrastructure information
- Industry, employees, revenue and many useful firmographics
MarketBase is licensed to subscribers and can be accessed on line by registered users. Its high level of accuracy is based on extensive desk research, telephone updates, the regular IT census and comprehensive data quality checks.
MarketBase research and data quality activities have now been brought under the management of the 20+ IncNet Research Team, with updates and changes loaded nightly to ensure the optimum level of quality is maintained.